Digital Advertising

Is Digital Advertising Right For Your Business?

Digital advertising is a quick and effective way to grow your business. Like any form of marketing, it’s important to consider your goals.

Do you want to generate leads? Build brand awareness or increase engagement? Lower your CPL (cost-per-lead)? Maybe it’s a mix of all three.

Take a look at our digital advertising strategies below to find which one(s) will give you the best ROI.

Our Digital Advertising Services

Search Engine Marketing (SEM)

When you’re in need of a specific product or service, where do you typically go? More often than not, the answer is Google. You can find all the information you need with a quick search.

Paid Search via Google Ads allows you to get your business to the top of the search engine results page (SERPs) and directly in front of your target audience. They’re already searching for your product or service after all! Through keyword research and a solid strategy, Moxie can secure you a premium ad position.

You want to be the solution to your customer’s problems – the answer to their search. Because if you’re not, your competitors are.

Paid Social

A surefire way to get your business in front of your desired audience is to run ads on social media platforms like LinkedIn, Instagram, Facebook, Twitter, and TikTok.

While paid social does not address an immediate need like paid search, these ads are highly effective at increasing brand awareness and engagement.

Users are targeted based on criteria such as location, demographics, interests, and more.

Reach out to get started with social media ads!

Display Advertising

Similar to paid social, display ads are used to target users who are not actively looking for your product or service, yet they meet your target audience’s criteria. The key difference here is display ads show up as users browse the web.

Display ads are more visual in nature and can be highly effective when served to the correct audience.

At Moxie, we help you define your target audience to ensure your ads are being served to the right people. Connect with us to get started!

Retargeting Ads

Retargeting is an excellent strategy to keep your business top-of-mind and re-engage users who already know who you are.

We’ve all been the target of a retargeting campaign. You know the one – where you visit a website and then later see ads for that very same website. Retargeting ads pull people back in who have already been to your website, which is why these users are far more likely to convert.

Retargeting ads should be paired with search, social, and display ads, as they boast higher engagement rates, click-through rates, and conversion rates.

Get Started With PPC (pay-per-click)

Our paid media experts will begin by auditing your PPC platforms to identify areas for improvement. From there, we’ll build a custom digital advertising strategy that will maximize leads and conversions within your monthly budget.

Trusted Digital Advertising Consultants

Looking to grow your digital advertising efforts without increasing your budget? Do you want to decrease your CPL (cost-per-lead)? We can help!